LEFT BANK MELBOURNE | BRAND PARTNERSHIP & CAMPAIGN
A three month venue activation and campaign partnership with Teremana Small Batch Tequila.
A three month venue activation and campaign partnership with Teremana Small Batch Tequila.
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RESULTS - FIRST TWO MONTHS OF CAMPAIGN
+359%
MARGARITA SERVES VS PRE-CAMPAIGN BASELINE
MARGARITA SERVES VS PRE-CAMPAIGN BASELINE
#1
SELLING COCKTAIL DURING CAMPAIGN
SELLING COCKTAIL DURING CAMPAIGN
$101,532
CAMPAIGN REVENUE (FOOD AND BEV)
CAMPAIGN REVENUE (FOOD AND BEV)
3,984
MARGARITA SERVES SOLD
MARGARITA SERVES SOLD
OBJECTIVE
With trade typically softening after peak summer, the objective was to create a sustained seasonal campaign that could drive incremental revenue, increase dwell time and give guests a new reason to visit the Left Bank terrace.
With February's strong association with margaritas, tequila provided a natural opportunity to build the campaign around a relevant brand partnership.
APPROACH
No Rush Energy was developed as a seasonal campaign platform built around a simple insight: in summer, the Left Bank terrace is somewhere guests stay longer.
Rather than leading with a promotion, the campaign was designed around that behaviour, bringing together the drinks offer, venue experience and creative under one idea. The concept was taken to Teremana as a partnership opportunity, allowing the brand to become part of the campaign rather than simply appearing as a sponsor.
The campaign ran for three months, with new moments introduced throughout the season to maintain momentum beyond launch.
EXECUTION
The campaign concept, name, visual identity and copy were developed from the initial strategy, with creative direction carried through the drinks offer, physical venue experience, launch and digital campaign.
The terrace was transformed into the campaign's main physical expression, using agave planting, rattan lighting, rippled metal finishes, window graphics and branded table details to create a distinct environment while integrating Teremana naturally into the space.
The wider campaign included:
• A Teremana margarita menu spanning classic, watermelon, frozen and share formats
• A launch event for 30 influencers and guests, generating campaign content and organic social coverage
• A dedicated landing page, email marketing, organic social and in venue campaign rollout
• QR ordering integration connecting the campaign directly to purchase
• New campaign moments across the three month period, including World Margarita Day and the introduction of frozen margaritas
• A launch event for 30 influencers and guests, generating campaign content and organic social coverage
• A dedicated landing page, email marketing, organic social and in venue campaign rollout
• QR ordering integration connecting the campaign directly to purchase
• New campaign moments across the three month period, including World Margarita Day and the introduction of frozen margaritas
DIGITAL PERFORMANCE (2 month period)
EDM
5 edm sends
58.6% open rate
5 edm sends
58.6% open rate
SOCIAL
33,133 reach
58,368 views
33,133 reach
58,368 views
WEB
462 landing page visits
462 landing page visits
